Here’s something we didn’t know: Street-style darling Aimee Song launched her blog, Song of Style, back in 2008 as a place to share home design ideas and inspiration while she was studying interior architecture in San Francisco. It only developed into the wildly popular fashion destination it is today after followers caught glimpses of her outfits in photos where she was reflected in her mirror and asked for more. She began sharing more fashion content on her platform; it resonated. The rest, as they say, is history. Now 35, Song boasts more than 6.6 million followers on IG.
Since her blog blew up more than a decade ago, Song has been steadily expanding into design projects, including a jewellery line and clothing collection. Now, she’s revisiting her casual yet decidedly stylish Californian roots and applying the aesthetic to her latest project: a home edit of decor, nursery and lifestyle pieces