After a few years of stay-at-home behavior, 2022 is supposed to be the year of returning to in-person shopping, but how does that translate for the home furnishings sector?
A March survey from ChaseDesign found 85% of consumers planned to shop in-store more frequently this year vs. 78% in 2021 who said they would return to physical stores to do more shopping. Seeing items in person (61%) and touching them (59%) were the most cited reasons for making the trek back to brick-and-mortar locations, although getting what they need, when they want it was also important for 45% of 1,000 respondents polled.
Furniture Today’s Strategic Insights study from earlier this year discovered that consumers enjoy shopping at stores for furniture and home accents, more so for the latter by a small margin (55% vs. 52%).
Gen Z showed the lowest level of interest in buying furniture at a physical location