In a bid to become the go-to option for customers looking to reset their space, Home Depot is betting on home decor.
Just this month, Home Depot expanded its home decor line, StyleWell, into the kids category — a move that indicates the company’s plans to touch every aspect of home life. The collection currently offers 65 products, including curated textiles, soft goods, bedroom decor and bathroom decor. The company’s efforts to expand into decor first took shape in 2019, when it launched the StyleWell line — an assortment geared toward younger shoppers looking for modern and trendy home products.
Interest in the home category skyrocketed during the pandemic, benefitting retailers like Home Depot. But now, interest in the category is starting to slow as people spend more money on activities like travel. Home Depot reported annual revenue growth of 3.7% during the first quarter of this year, down